International development charity Health Books International believes that everyone should have access to good healthcare. The charity improves the lives of people in developing countries by providing books, downloads, training materials and equipment on a not for profit basis. Many are used in remote community settings, hospitals and for training health professionals.
Formerly known as Teaching Aids at Low Cost, the charity wanted to change its name to make it clearer what it did, update its visual brand and develop an e-commerce website that would improve user experience and increase sales of its products whilst also providing valuable sales and customer data its old website was lacking. Combined with this, the charity was changing its accounting system to better integrate with the new website. For a small charity with only two paid members of staff doing all of this at the same time was a big undertaking.
As a former health promotion specialist, I was really excited to be working on this health related project. I came on board at the stage where the name change – to Health Books International – and visual identity was being finalised, worked with the graphic designer to roll out the new look and feel to the new website design, procured and briefed the website company and project managed the development right through to launch.
Check out the Health Books International website at www.healthbooksinternational.org
“Lara’s advice and support was invaluable during our website development project. We are really pleased with the site – much better user experience with useful analytics built-in.”
Madeleine Bates, Chief Executive, Health Books International