Since December, I’ve been working with a consortium of Carer support charities in Kent on a county-wide campaign, Kent Carers Matter. It’s been great working on a multi-channel campaign again and focussing on an issue that I personally feel pretty strongly about too.
The five Carer organisations had decided to come together to launch a campaign to raise the profile of Kent’s 151,000 adult Carers, increase access to Carer support services, encourage and support health and social care professionals to signpost Carers on to services and to give Carers a say in the local and national issues that impact on them.
I came on board after the campaign name and logo had been developed, to scope up and then implement the campaign elements. This included:
- developing the campaign key messages
- producing (with web developers Eyes Down ) a website so that Carers and those signposting them to services can easily find out what’s available locally
- producing resources and information for the public, health/social care professionals and employers
- planning a roadshow of stands in community venues
- engaging with organisations including the NHS, councils and the voluntary sector across the county to encourage them to promote the campaign to their staff and the public
- setting up and managing social media
- media relations
The Kent Carers Matter campaign will continue to run until Carers Week in June 2018 with the website planned to stay live.