I am a creative senior marketing communications professional with nearly 25 years’ experience in the charity, public and private sectors, with strengths in strategic marketing communications, engagement and campaigns gained both in-house and in consultancy.

My career includes seven years as Head of Communications at national charity Citizens Advice, and seven years with education specialist agency Communications Management, where I worked with clients in health and education.

My passion for issues-based communications stems from a previous career in the social care field. I’ve been a volunteer for several charities. I was a trustee for family support charity Home-Start St Albans for five years and I’m currently a school governor. My focus as a freelance consultant is on the not for profit sector.

Because I’m an experienced consultant, I know what questions to ask and can get projects moving quickly. Consequently, I am a skilled and cost effective resource for organisations that need additional marketing communications support and expertise.

If I take on a project, it will be delivered on time, on budget and most importantly meet my client’s objectives. Check out what clients say about working with me.

I have a degree in Social Policy and a CAM Diploma in Public Relations.

Lara Davis – LinkedIn


  • Implemented and embedded a re-brand across the Citizens Advice Service. The National Association of Citizens Advice Bureaux (widely known as NACAB) became Citizens Advice to align itself more closely with its member bureaux.
  • Established county-wide Northamptonshire Carers’ Award as part of an integrated campaign – Look after someone? Who looks after you? – to raise the profile of carers and encourage take-up of carer support services. The awards are now in their sixth year.
  • Who’s the Daddy? campaign prompted a 16% increase in the use of young people’s contraception and sexual health services in Peterborough, after a short film shot in the city and featuring two ‘pregnant’ teenage boys went viral.
  • Aiming High for Disabled Children campaign resulted in a 24% increase in contacts from parents with children with special needs to Northamptonshire’s Families Information Service.
  • Choose the right route campaign to discourage inappropriate use of A&E in North East Essex led to a 29% increase in use of the Walk in Centre and a 14% increase in use of the Minor Injuries Unit.
  • Received industry awards for effective campaigns including Who’s the Daddy? (sexual health) for NHS Peterborough, Look after someone? Who looks after you? (carers) for Northamptonshire County Council and an IVCA gold award for A glimpse of the future, a film to reposition the Citizens Advice Service.
  • Coached and developed junior staff to become confident, successful and ambitious marketing communications professionals.